ATP: Behind the Net

This is what happens after the final ace.

(Client)
Various
(Year)
2022
(Services)
Sports Marketing

Global

Courtside Experiences

Your Backstage Pass to the ATP.

The silence before serve meets the roar of match point.

Tennis is more than rallies — it’s theatre. The hush of a stadium. The pop of strings at 220 km/h. The geometry, the grit, the mind games. Every changeover is a chapter; every tiebreak, a cliffhanger. It’s not just finesse — it’s precision, electrified.

At Makelê, we take fans from around the world inside that feeling. From Monte-Carlo to Miami, Turin to Tokyo, we don’t just deliver tickets — we deliver immersion.

Tiered hospitality for every kind of tennis obsession.

We curate ATP experiences across multiple tiers, each one tailored to a different kind of passion:

Behind the net

For those who want to feel the spin. Ultra-close viewing at select show courts with hospitality access. Watch warm-ups from curated vantage points, join guided behind-the-scenes moments (where permitted), enjoy premium food & bar service, and walk away with stories from the players’ arena rather than the concourse.

Show court suites

Private, hosted suites at marquee events — where every set feels personal. Expect concierge entry, gourmet service, expert hosts, live match insights, and panoramic views that turn rallies into choreography.

Inner circle access

Built with tournament partners, this is where preparation meets performance: practice-court viewing, curated Q&As with coaches or former pros, press-room peeks, and trophy-photo moments (venue dependent). It’s the craft behind the craft.

Official hospitality lounges

For brands and groups seeking intimacy and polish, we design end-to-end VIP programs around ATP tournaments: premium seating, lounge access, dedicated hosts, and subtle brand activations that feel at home among the game’s elite.

Courtside & lower bowl packages

For the purists — those who want the thud of a first serve, the slide on hard court, and the cadence of a five-setter in full flow. We secure the best seats across the sport’s most iconic venues.

From logistics to legacy.

We engineer every journey with the precision of a perfect service game: flights, boutique stays, private transfers, concierge support, restaurant reservations, and city experiences built around match schedules. Finals weekends, full-week runs, or city-hopping across the tour — handled.

Makelê’s strength is not just access — it’s curation. We translate the nuance of world-class tennis into memories that live long after the last handshake at the net.

Access and inclusions vary by tournament and availability. Crafted for ATP Masters 1000, 500, 250 events and the Nitto ATP Finals through our select partners worldwide.