Budweiser Hotel
Bud Hotel in Rio was a sizzling,once-in-a-lifetime experience that perfectly embodied the spirit of the 2014 FIFA World Cup.
Strategic
Project Management
Every step inside pulsed with samba, world-class music, otherworldly scenography, and immersive experiences that transported guests to another level, from dusk till dawn.
One rooftop. One brand. One iconic moment.
The buzz was undeniable - crowds from around the world gathered outside the entrance each day. The sheer demand turned the venue into one of the most sought-after destinations during the World Cup.
By uniting sports, entertainment, and culture under one rooftop on Rio’s glittering shoreline, we created an unforgettable hub of revelry that set the city aglow. High above the sparkling shoreline, epic live music shows lit up the rooftop as celebrities mingled under the Rio night sky. The pulsating atmosphere spilled out onto every corner, fueled by the city’s vibrant energy and the world’s collective football fever. But it wasn’t just a celebration - it was a strategic brand moment.
Through the Bud Hotel, Budweiser officially launched the brand in Brazil, using the global spotlight of the World Cup to make a bold, unforgettable statement, and deliver a impact across the country. It wasn’t just an event; it was the moment Budweiser claimed its place in football and nightlife culture. A true Brazilian love affair.
Guest Management Program:
Catered to over 10,000 international visitors creating a seamless process from arrival to departure. We collaborated with venue owners, suppliers, and creative talent to amplify the authentic Brazilian touch.
Premium Accommodations & VIP Experiences:
All guests were accommodated in luxurious hotel, with rooms overlooking Copacabana beach, exclusive event invitations, and top-tier hospitality services. Personalized concierge support and curated itineraries ensured every detail was seamlessly handled.
Mesmerizing Staging & Production:
Cutting-edge visuals, immersive brand activations, and exhilarating live music shows on the rooftop overlooking Copacabana, transformed the venue into a mesmerizing playground. All of that to create a fan experience that elevated Budweiser to unforgettable heights.
